Fleet Branding

Fleet Branding

Fleet branding is one of the most effective ways to build brand recognition and promote your business across a wide geographical area. 

Whether you operate a small fleet of vans or a large group of trucks, branding your vehicles with consistent and eye-catching designs turns your entire fleet into a mobile advertising powerhouse.

Every vehicle in your fleet becomes a moving billboard, reaching new potential customers every time it hits the road. From busy motorways to urban centres, your brand is exposed to thousands of potential clients daily, making fleet branding a powerful and cost-effective marketing strategy.

Front view of a yellow delivery van with bold branding.

The Benefits of Fleet Branding

  • Increased Brand Visibility: Your vehicles become mobile advertisements, visible 24/7, building familiarity with potential customers.

  • Professional Image: A well-branded fleet enhances your company’s image, instilling confidence and conveying a sense of trustworthiness.

  • Consistency Across Your Fleet: Ensures cohesive branding across all vehicles, establishing a strong and unified identity.

  • Cost-Effective Marketing: Provides long-term exposure at a fraction of the cost of traditional advertising, without ongoing fees.

  • Wider Reach: Extends your brand’s reach to local customers as your fleet covers a wide area daily.

Fleet Branding Process

Consultation and Planning:

The first step in the fleet branding process involves understanding your business and objectives. We assess the size of your fleet, the types of vehicles, and the areas where they operate. We also discuss logistical considerations, such as scheduling installation times to minimise disruption to your operations.

Design and Customisation:

Our team of expert designers collaborates with you to create a visually impactful and practical design. We ensure your logo, colours, and key messages are consistently applied across all vehicles, with adaptations for different vehicle types.

Design Approval:

After finalising the designs, you will have the opportunity to review them. We work closely with you to make any necessary revisions, ensuring the design aligns perfectly with your vision.

Production and Printing:

We use high-quality materials and state-of-the-art printing technology to produce durable, vibrant, and weather-resistant wraps that stand up to daily use.

Installation:

Our skilled team ensures precise and efficient installation. We schedule fitting times to minimise vehicle downtime and deliver a flawless finish without bubbles or imperfections.

Aftercare and Maintenance Support:

Once your fleet is branded, we provide guidance on maintaining the quality of the wraps, including cleaning tips and care recommendations. We also offer quick repair services if needed to keep your fleet looking its best.

EXPERIENCE

With over fifteen years in the industry, our expertise is unmatched. We've tackled projects of all sizes and complexities, always delivering results that exceed expectations.

CREATIVITY

Our team of talented designers is always on the pulse of the latest trends and techniques, ensuring your vehicle makes a statement.

QUALITY

We use only the highest quality materials and meticulous craftsmanship, ensuring that your wrap not only looks fantastic but also provides lasting protection.

SATISFACTION

At WrapMates, the customer always comes first. We pride ourselves on our exceptional service, from the initial consultation to the final reveal.

Effective Fleet Branding Tips

Consistency is Key: Ensure all vehicles feature the same core elements—logo, colours, and key messages—to reinforce brand recognition.

Keep It Simple: Use a clean and straightforward design with a clear logo, tagline, and contact details for maximum impact.

Think Locally: If your business serves a specific area, consider including location-specific information to attract local customers.

Highlight Contact Details: Make sure contact details, such as your website, phone number, and social media handles, are easy to read.

Consider Reflective Vinyl: If your vehicles operate at night or in low-light conditions, reflective vinyl helps ensure your branding remains visible.

FedEx delivery van with a modern, clean wrap design.

BOOST YOUR BRAND'S VISIBILITY

Seamless Vehicle Wrapping Made Easy

1

Turn Your Fleet into Mobile Adverts

Fleet wrapping transforms your vehicles into eye-catching adverts, reaching thousands of potential customers daily. Whether it’s vans, lorries, or cars, a professional wrap boosts brand recognition and visibility wherever your fleet goes.

2

Cost-Effective Marketing

Fleet wraps offer long-term exposure with no ongoing costs. Once wrapped, your vehicles provide continuous advertising, making it a smart investment for businesses seeking the best return on their marketing spend.

3

Seamless Wrapping Process

We handle everything—from consultation and custom design to installation—ensuring a smooth experience. Our expert team delivers consistent, high-quality results, and we provide aftercare advice to keep your fleet looking its best.

You Ask
We Answer

Vehicle wrapping involves applying a durable vinyl film to the surface of a vehicle to change its appearance. It can be used for branding, advertising, or simply giving the vehicle a fresh new look. The wrap can cover the entire vehicle (a full wrap) or just specific sections like doors, the bonnet, or the roof (a partial wrap).

With proper care, a professionally installed wrap can last between 5 to 7 years. The lifespan depends on factors such as the quality of the vinyl used, exposure to sunlight, and how well the vehicle is maintained.

Yes, the wrap can be removed without damaging the original paintwork. We use high-quality materials to ensure the removal process is smooth, leaving no residue. If needed, we can also assist with the removal.

We recommend washing the vehicle with mild soap and water by hand. Avoid using abrasive materials, high-pressure washers, or automated car washes, as these may damage the wrap. We provide detailed aftercare instructions to help keep the wrap in excellent condition.

The cost depends on the size of the vehicle and the complexity of the design. Prices for a standard full wrap range from £1,600 to £2,800, with partial wraps available at lower rates. We offer custom quotations based on your requirements.

We provide a 12-month warranty covering material defects and installation issues. This warranty does not cover damage caused by accidents, improper care, or vandalism.

Trusted by clients all across the UK

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